Nanjing to Shenyang Logistics Logistics Ltd. Hongsheng {13,701,457,218} Pick: after the company received customer commissioned arrange relevant personnel within an hour, pick up. Shipping: All goods are in accordance with the different modes of transport on the station that day, the day of departure. Delivery: immediately after notification to the consignee of the goods, on time delivery. Packaging: Packaging icon in strict accordance with the requirements of packaging, sorting. Tel: 13701457218 Tel: 025-83206522 Contact: Xie Jingli business logistics services Product strategy including product development, product planning, product design, delivery and other decision-making content. The factors include product features, quality, appearance, accessories, brands, trademarks, packaging, warranty, and service. Logistics products typically consists of two parts: one part is the logistics needs of those logistics products, providing logistics services companies must consider the nature of these products, features, life cycle, classification, as well as weight, size, shape, etc.; the other part is the service products and services process. Logistics service product portfolio includes five aspects, first, logistics service elements. Logistics service elements refers to a complete logistics service should consist of what parts. Logistics service elements generally include subject, object and logistics services logistics services. Main logistics services generally refers to people perform services; logistics services generally refers to the object of logistics services to customers; the contents of logistics services generally include core services, tangible services and additional services. Second, the logistics services market performance. Divided into three systems: logistics services products pricing system, standard system and product differentiation system of logistics services logistics services products. Third, the quality of logistics services. There are three components: corporate image, technical quality and functional quality. Fourth, the logistics service level expectations. Includes two aspects: the number of logistics services and logistics services. Fifth, the logistics services. Includes three aspects: Logistics Information Logistics Services product life cycle product life cycle logistics services Logistics refers to products from entering the market, steady growth to the gradual process of elimination places in Taipei. Logistics service product life cycle can be divided into four stages: introduction, growth, maturity and decline. Import stage is a logistics service products to the initial stage of the market; growing is an new logistics services accepted by the market, will significantly increase its revenues, marking logistics services by introducing into the growing period ; maturity is certain logistics services revenue growth reaches a certain point after, will gradually declining trend; the main features of a recession is slowly reducing its revenue by turns sharply. New product development strategy of logistics services logistics services include four types of new products: totally innovative services and products, entering new markets products, product line extensions, innovative products and variants. This is the meaning of the logistics of new products. More extensive. Reasons of logistics companies to develop new services: the need to maintain competitiveness; logistics services portfolio in abandoned old new ones, replace outdated and turnover dropped logistics service products' use of excess production capacity; offset seasonal fluctuations; reduce risks ; explore new opportunities. Logistics source new product ideas are generally divided into two aspects: First, from the logistics enterprise; the other is derived from an external logistics company. Logistics Logistics brand strategy for a particular service brand logo recognition products logistics services, usually by some name, mark, logo or other identifying symbols. The role of logistics service brand has three aspects; first, the brand can determine the company's market advantage; s brand helps build customer preferences; third, the brand will help sell new products logistics services. Price includes determining pricing strategies pricing strategy goals, develop the principles and techniques, such as product prices content. The factors include payment, credit terms, the basic price, discount, wholesale, retail price and so on. Typically companies have a pricing "Pricing goal"? Pricing goal is the development of enterprises in the price of its production or operation of the product, conscious and standards required to achieve the purpose. It is the guiding enterprises pricing decisions of the main factors. ? Pricing depends on the overall goal of the target company. Enterprises of different industries, different companies in the same industry, and the same company at different times, under different market conditions, may have different pricing objectives. Price competition and non-price competition, however, almost every salesperson will complain, the sales process the biggest problem is price competition. In fact, competition among peers in two ways, one is price competition, one that is non-price competition. Price competition is to make customers get through a competitive price to meet the same, non-price competition is the value of competition means to provide customers with better, more features, or more responsive customer needs a competitive products and services. Price sensitivity. The higher the ratio of the magnitude of price changes in the underlying price, the higher the sensitivity of consumers, the lower the ratio, the lower the price sensitivity of consumers. Weibofeite law Show: customer perception of price changes depend more on relative value, not absolute values. For example, for a bike, price 200 yuan will be very attractive, and for a limousine, reduced order 200 yuan will not cause too much concern for consumers. This law is also an important revelation: the price changes in the upper and lower limits will not be noticed consumers, and beyond the scope of the consumer will be very sensitive to the price cap in a little more than raise the price of a sudden increase prices more readily accepted by customers, contrary if the price falls below the lower limit at one time, more than the price reduction effect successive small amplitude. Value-added products through effect to reduce the price sensitivity of customers, such as the concept of corporate culture, the unique advantages of superior products and services, prospects of enterprises, corporate branding and so on. Price negotiations general price negotiations in several time periods, the first initial contact, for the first time offer, tentatively customer response, generally this time customers will tentatively ask you, the price can not be less? Avoid, for the first time offer, so definitely not a lot of value, generally controlled at about 500, if you can not stand the temptation of customers, all of a sudden the price down, the customer will be for you to generate distrust and suspicion, will inevitably lead to other brands product advice, or even higher than your purchase price. Second offer, for the first time is a process of consultation and understanding the customer is generally not a decision the same day, a few days after the customer may negotiate about you again, or if you take the initiative to come to understand customer response, then the customer would be more serious and you talk about price , then you let price range and let the price is not too fast steps, first to control the first time let the price range, then a small amount of make the price, or the customer can decide tentative deal on the spot, if I reported to the company can apply. If a customer says before considering the need to consult or bid, you must answer with language skills, as well as leaving room for the next negotiating to buy the seeds. Not refuse, not fuzzy, customers usually acquiesce your answer. Quotes, Asian transaction price. Then there is a lot of customers will use the transaction to deceive you, that if the price can be, we can sign the contract, but most of the time, when we are tempted to promise the customer's price, customers often turn to other reason to delay the signing of the contract, for example, such as the boss to come back, that day or the next, and so on. Once this happens, most of us will lose a single customer in this case is nothing more than test your bottom line price, maybe with your prices to suppress the price of other brands, to meet the needs of his mind, but we are just as a victim. The main distribution strategy commodity marketing strategies to successfully reach consumers on ways and means and other aspects of strategy. The factors include distribution channels, regional distribution, brokers type, mode of transport, storage conditions. Refers to a product distribution and transfer of ownership from the producer to the consumer all activities. The most direct manifestation of the modern revolution is a network of distribution channels. Commercial carrier network that has a great potential, the producers, middlemen and consumers connected, overcome time and space boundaries, to achieve full interaction, thus breaking the traditional concept of space-time wide-area interconnected channels, shortening the distance between them for the company's sales system to provide a new product and service redistribution system, the implementation of manufacturers selling directly to end distributors and end consumers basic marketing strategy. Market transactions become more direct, convenient and fast, reducing the number of expenditure transactions. Interactive and information-sharing features of the network, so that the role of middlemen in the commodity value chain weakened, marketing and direct channels of goods and services with the information infrastructure of its existence, and thus the rapid development of direct channels. But on the other hand must be noted that the fact that due to the development of network technology, reducing the producers and middlemen transaction costs, attract more producers use middlemen selling products, while manufacturers can focus on product development and production, services, strengthen their competitive advantage. Thus, the impact of technological progress is twofold, but regardless of the distribution channel or direct sales channels, companies can have full access to the network and the use of external resources with their business partners to form a dynamic alliance, share business opportunities. Internet as a sales channel business system as an extension of the network and a natural extension, without any geographical barriers. Marketing strategy marketing strategy is mainly to study how to promote customer purchases in order to achieve the expansion of the sales strategy. The factors include advertising, personal selling, publicity, sales promotion and public relations. Enterprise is a marketing organization, promotion is an important part of its work. If the products and services that customers can not be accepted, then a strong management and technical strength of enterprises can not carry out normal operations. The Internet has changed the traditional business marketing model, taking full account of the costs and effects based on the added value of goods or services delivered to the target object outside, in order to achieve certain sales targets or target market. First, the consumer receives the active passive search. Traditional promotion is provided through television, radio, newspapers, magazines, transport and advertising windows and other media advertising, it can only provide one-way transmission of information, advertising space filled with the lives of consumers. The Internet for business promotion provides new carrier, it will be useful multimedia technology, while sound, images, graphics, text and animation disseminate product information. Business on the Internet as long as the establishment of a website or homepage to various advertising campaigns, it has changed the past situation of consumers passively accept advertising, consumers can take the initiative to search for ads according to their needs, greatly improving the relevance and strengthen the business and consumer communication and contact. And the cost of advertising on the Internet is much lower than other media. Second, expanding sales space. Traditional media advertising are all subject to geographical restrictions, the Internet and traditional media, the biggest advantage is to break the original geographical boundaries, once in the online advertising, without adding any additional cost, product and service information will be passed all over the world, the potential effects of the huge publicity. Third, customized promotions. Traditional media advertising to mass indifference way to deliver products and services to consumers. Promotional full use of computer network technology, a large number of consumer information processing, reflecting the different needs of consumers. Internet advertising based on subtle differences in the individual consumer classification, making the transfer customized product information, targeted promotions. In short, network marketing is a new promotion, it makes business promotion ways and means of more targeted and timeliness. Detailed analysis of logistics services to my marketing plan. In the future, we want this door logistics services related to logistics and marketing expertise to flourish, for us to make a contribution to the motherland. Tel: 13701457218 Tel: 025-83206522 Contact: Xiejing Li Hongsheng Logistics Ltd.